Traffic Opportunities and Acquisition
Compare total ROI from Google, Yelp and Zillow with other traffic sources
To determine which traffic sources yield the best ROI, you have to try them all and
measure the results. Turnkey ROI identifies and implements
multiple traffic sources, then measures total ROI. Here is how it works:
- Multiple traffic sources are identified. For each possible traffic source, a budget is
determined and an advertisement and/or landing page is designed. Typical traffic sources include:
- Google Adwords and SEO
- Facebook and Twitter (via ads and Retargeting)
- Yelp
- Coupon Sites
- Email Newsletter Networks
- Zillow, Trulia and Realtor.com
- Non-Internet advertising
- One line of Turnkey ROI JavaScript is added to your web site
- The Turnkey ROI JavaScript detects and records the source of traffic landing on your site.
- For non-Internet ads, customers are directed to unique landing pages with incentives
(coupon, information giveaway, etc.).
Next:
Lead Nurturing, Content Creation and SEO
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