Tracking and Reporting

You can’t improve what you can’t measure!

Tracking and reporting automatically associates every lead and sale with its traffic source, conversion strategy and sales representative. We track emails, web forms, phone calls, text messages and walk-in traffic. Here is how it works:

Tracking phone calls, text messages, emails and web forms

• One line of Turnkey ROI JavaScript is added to your web site
• Every unique combination of traffic source, conversion strategy and sales representative is assigned a unique phone number and email address for tracking purposes.
• The Turnkey ROI JavaScript automatically updates your web site to display the correct phone numbers and email addresses, based on the traffic source and conversion strategy.
• When a new sales lead comes in, the unique phone number or email address is used to determine the lead's ROI tracking data and forward the call, text message or web form data to the appropriate sales representative or call queue.
• All Turnkey ROI assigned phone numbers support voice calls and text messaging. All available physical location and caller ID information is logged and forwarded to your sales team via email.
• Sales representatives are periodically emailed reminders to update the lead's outcome until the contact has been identified as non-sales related or a sale has closed.

Tracking walk-ins

• One line of Turnkey ROI JavaScript is added to your web site
• Every unique combination of traffic source and conversion strategy assigned a unique code for tracking purposes.
• Landing pages offer walk-in customers an incentive (typically a coupon) associated with the tracking code.
• When the coupon is redeemed, the sale is recorded in Turnkey ROI and the coupon's tracking code is used to determine the sale's tracking data.

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