Maximizing ROI requires continuous improvement
To maximize total ROI, it is important to review results and make adjustments on a daily basis. Many traffic sources have flexible budgets. The budgets of traffic sources with higher ROIs should be increased while poorly performing traffic sources should be adjusted or eliminated. Conversion strategies need regular reviews and adjustments. Turnkey ROI reviews key metrics daily and makes traffic source, conversion strategy and content adjustments as needed. The following trends and activities are reviewed and reported on daily: