Lead Nurturing, Content Creation and Search Engine Optimization (SEO)

You never know which contact can turn into a sale!

Not every visitor to your site is ready to buy on their first visit. Turnkey ROI Lead Nurturing ensures that when a contact becomes ready to buy, you'll be remembered. Lead nurturing also greatly increases the chance that a contact will refer others to you. Finally, the content created to support a good lead nurturing program makes excellent material for "white hat" search engine optimization. Here is how it works:

• All customer email addresses and phone numbers are collected into a list
• Email addresses and phone numbers from new contacts are automatically added to the list
• A lead nurturing program is designed and executed. A typical program includes the following:
  • Author 2-4 content articles per week
  • Post content articles to your web site, social networks such as Facebook, Twitter, Reddit and ActiveRain
  • Every 1-2 weeks, article content is combined with sales incentives to create an e-mail newsletter
  • Newsletter is emailed to all contacts and posted to web site
  • Bounces, complaints and email address changes are serviced
  • Retargeting
  • Outbound telemarketing

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