Conversion Optimization

Landing traffic on a page that doesn't generate emails, phone calls or walk-ins is a waste!

Conversion Optimization systematically tests each traffic source with multiple conversion strategies to determine which conversion strategy is optimal for your market and traffic source. Here is how it works:

• Multiple conversion improvement strategies are identified. For each possible conversion strategy, an associated web site update is designed. Turnkey ROI provides configurable, prepackaged conversion improvement widgets to assist with implementation of the most common conversion improvement strategies. Typical conversion improvement strategies/widgets include:
  • Coupons
  • Product Giveaways
  • Information Giveaways
  • Newsletters
  • Midlevel Registration
  • Exit Intent Offers
  • Online Chat
• One line of Turnkey ROI JavaScript is added to your web site
• New visitors are automatically assigned to a conversion strategy on round-robbin basis.
• The Turnkey ROI JavaScript automatically updates your web site, based on the design of the visitor's assigned conversion strategy.
• Over time, Turnkey ROI tracking and reporting determines the optimal conversion strategies for each traffic source.
• As new conversion improvement strategy techniques and ideas become available, they can be added and tested.

Next: Traffic Opportunities and Acquisition Get Started